Kim Kardashian shocks fans with dramatic new look for Skims advert as star shares rare behind-the-scenes videos

KIM Kardashian has taken more stunning snaps for her latest Skims advert.

The 43-year-old reality star completely transformed for her winter-inspired promotional photos for her shapewear brand Skims.

Kim Kardashian ditched the dark hair for her latest Skims ad


Kim Kardashian ditched the dark hair for her latest Skims adPhoto credit: Instagram/Skims
Instead, Kim wore a honey blonde wig and bright, bold makeup


Instead, Kim wore a honey blonde wig and bright, bold makeupPhoto credit: Instagram @kimkardashian
Kim's latest Skims ad was to promote Skims' new holiday collection


Kim’s latest Skims ad was to promote Skims’ new holiday collectionPhoto credit: Instagram @kimkardashian

Kim shared several behind-the-scenes clips of her from her Skims photoshoot on her Instagram Stories on Saturday.

First up was a snap of her in a skintight red romper that accentuated her famous curves, with red and black snow boots and a honey blonde wig.

In addition to bold glamour, it also included a bold blue eyeshadow and a bright under-eye highlight.

The Hulu star showed off some pieces from this year’s Skims holiday collection.

In another slide from her Stories, she wore a figure-hugging black off-the-shoulder dress and her hair was pulled back in a ponytail.

Later videos on her timeline showed Kim in a two-piece white fleece ensemble and a light blue satin loungewear outfit.

In all of her behind-the-scenes shots, she showed her fans what Skims would be offering for the holiday season.

A carousel post was shared on Kim’s Instagram page with three images of the official promotional photos for the Skims Christmas collection.


The mother-of-four’s first picture in the photo dump showed her topless and wearing the same light blue satin mini shorts she wore in her Stories.

Skates were attached around her neck so that each skate covered her bare chest.

Next up in the Keeping Up With The Kardashians alum’s post was a photo of her in all white, sitting on what appeared to be a red go-kart.

A cozy, short-sleeved plush top and matching thong covered her, and on her feet she wore knee-high go-go boots.

A white fleece scarf was wrapped around her neck.

For the final picture, Kim posed in a skin-tight red romper and red snow boots with black straps.

The TV personality’s latest promotional photos sparked debate among fans online.

Kim’s critics and supporters discussed the image of her with ice skates around her in a Kardashians thread online.

“I didn’t recognize her,” one fan admitted.

Someone else agreed: “Me neither. Who is this?”

One fan even called her the “Temu version of Beyonce.”


Kim’s recent Skims photos could be perceived as an imitation of Beyoncé, as she dyed her locks to closely resemble the Single Ladies singer’s hair color.

In recent years, many fans have claimed that Kim was trying to steal the Grammy winner’s style.

In 2021, Kim was criticized by critics for “trying too hard to look like Beyoncé” while wearing a tight bodysuit in her Skims commercial.

In the ad, Kim was seen standing upright, keeping her arms at her sides and donning the dark blue long-sleeved bodysuit.

She showed off her toned legs in a one-piece with high heels.

The former E! The star lightened her dark locks, teased the ends to create a fuller hairstyle and completed the look with black sunglasses.

Standing next to Kim were two other models modeling two other forms of shapewear in the same color.

However, some fans were not fans of Kim’s chosen look and criticized her for imitating the legendary artist.

One person tweeted “Beyonce?” in the comments section and received many likes from others who thought the same thing.

Another echoed the sentiment, writing: “Sometimes Kim really looks like Beyoncé. I can’t be the only one who sees this.”

Kim's critics felt she was


Kim’s critics felt she was “unrecognizable” in the new Skims advertPhoto credit: Instagram @kimkardashian
Other fans said Kim was trying too hard to


Other fans said Kim was trying too hard to “look like Beyoncé.”Photo credit: Instagram @kimkardashian

Jake Nichol

Jake Nichol is a Nytimas U.S. News Reporter based in London. His focus is on U.S. politics and the environment. He has covered climate change extensively, as well as healthcare and crime. Jake Nichol joined Nytimas in 2023 from the Daily Express and previously worked for Chemist and Druggist and the Jewish Chronicle. He is a graduate of Cambridge University. Languages: English. You can get in touch with me by emailing:

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