Kylie Jenner’s clothing line and Khy’s reviews aren’t great

Kylie Jenner launched her clothing brand Khy in November 2023. Since it was discontinued, many influencers have complained about the size of the line.

The essentials:
- Kylie Jenner created her line Khy in 2023 and launched it on November 1, 2023.
- Kylie Jenner’s clothing brand has been reviewed by fashion influencers on TikTok and other platforms.
- Many of Khy’s reviews suggest that the line may “flop” due to the lackluster launch.
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The Kardashian-Jenner family has long been associated with the fashion industry. So it surprised no one when Kylie Jenner announced in October 2023 that she would be the next of her famous clan to launch her fast fashion brand. Khy.
Khy, a shorter version of Kylie’s name, was officially discontinued on November 1, 2023. After the already viral clothing brand was discontinued for almost a month, many influencers couldn’t wait to rate and review the beauty mogul’s fashion.
Since launching the line, the content creator girlies have been sharing exactly what they think of Khy and whether they would recommend it to those who aren’t sure if Kylie’s clothes are right for them. This is what the style streets say about Khy!
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In Kylie Jenner’s KHY reviews, influencers complain about the size of the clothes.
As influencers began receiving their Khy bags in the mail containing several of the brand’s 12 items, many of them began sharing their unboxings and reviews on social media, especially TikTok, Instagram and YouTube.
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Across TikTok, many content creators of various races and body types have reviewed the brand and expressed a shared displeasure with Khy’s clothing.
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An influencer, Ruby (@rubylyn)said on her TikTok account that while she was “impressed” with Kylie’s use of faux leather, she shared that the trench coat she ordered was way too big for her body, even though she bought it in an extra S size .
“I don’t even know if they’re smaller than extra small,” Ruby said in her TikTok. But I, I can see that.”
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Other Khy reviews say the brand doesn’t believe in taller women. In Ruby’s review, she revealed that her pants were extremely too long for her height of 5’7″.
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TikTok users, Molly (@ladymollyelizabeth), noted that the pants were too long “even with heels” and suggested the mishap was due to “poor fit and construction.” She also said that the brand appeared to have cut corners in the production of the clothing.
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Many fashion content creators have insisted that Kylie Jenner’s new clothing line is “flopping.”
In addition to the issues with the sizing of Khy’s clothing, several content creators have noted that Kylie reportedly designed the brand with her own body in mind and did not consider the sartorial needs of her target audience.
With ongoing scrutiny surrounding the brand’s size, many social media users are wondering whether Kylie’s new clothing line will go the way of Kylie Swim, one of her brands that seemingly came and went in 2021 and 2022, respectively.
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Several influencers including Julia Paige (@sheshortsweet)She said in a TikTok that she “couldn’t keep up” with the brand’s look and found the clothing options an odd choice. Other influencers, like The DOM (@thedom_au)have compared the brand to Shein and pointed out that the brand looks cheap.
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Despite Khy’s not-so-nice online reviews, Kylie’s line was praised by influencers who tried on her clothes on TikTok.
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Additionally, Kylie’s faux leather strapless dress is a popular look among the influencers who have shopped the brand.
Where can you buy Khy?

Khy is available on his website websitereleased on November 1, 2023. On the website, Kylie stated that the collection, which everyone can purchase, is a collaboration with her Namilia clothing.
The site will continue to “collaborate with iconic brands and global designers” moving forward to create more “access” to all of its supporters.