Pokimane’s cookie brand has been labeled a “scam” as fans spotted a nearly identical product at Costco
Pokimane’s new cookie brand is facing “fraud allegations” after fans discovered a strikingly similar product was being sold at Costco.
Popular influencer Pokimane has ventured into the snack industry by launching her company Myna Snacks and introducing her own line of cookies called Midnight Mini Cookies.
Pokimane’s move follows the trend of influencers who have started diversifying their revenue streams through different product launches. She joins the likes of Logan Paul & KSI, who launched Prime in 2022, as well as MrBeast, who founded Beast Burger and Feastables. There are also people like Amouranth who recently talked about some more unique business ideas.
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However, the launch of Pokimane has already sparked controversy over the authenticity and price of the product.
Myna Snacks was announced just days after Pokimane announced the launch, claims to offer healthier snack options.
In a statement on Myna Snacks websitePokimane said: “Most of the snacks were filled with things I didn’t feel good about. So we created Myna.”
The Midnight Mini Cookies are described as “deep chocolate with velvety white chips and sea salt” and retail at a premium price of $28 for a pack of 4, $56 for a pack of 8 and $84 for a pack of 12. Package marketed.
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Controversy surrounding the product erupted almost immediately, as social media users were quick to question the snacks’ origins. A Twitter user offered a deep insight into the origins of the productcomplete with Sources.
Myna Snacks and its co-founders Pokimane and Darcey Macken say nothing about how they experimented, created and tested their product. So I looked into their product a little. Here is a thread of my findings. 🧵
References at the end of the thread. https://t.co/cDb0VFNnYN— 🪷🪻Suvana🪻🪷 (@Atelisi) November 13, 2023
Atelisi’s investigation alleges that Myna Snacks lied about who made the cookies after discovering similarities between the Midnight Mini Cookies and a product from Creations Foods, another Pacific Northwest company known for its healthier snack options apparently available at Costco stores earlier this year.
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“Right on their site are cookies that are similar to Myna Snacks…Midnight Mini Cookies by Toatzy,” Atelisi shared, noting that Toatzy’s website links to Creations Foods.
Atelisi also added that a comparison of nutritional information and ingredients revealed that the two products were nearly identical, before claiming that it may have been a “money grab” where “no work was put into the cookies themselves, and the claim that they were ‘created.'” “The cookie is (allegedly) a lie.”
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More and more social media users are also speaking out against the product one highlights the now higher price and says“Pokimane’s new product is apparently just a rebranded ‘Toatzy Midnight Mini Cookie’ that she is selling at three times the price.” The only difference between the cookies is vitamin D3. $28 versus $9.99 for 400g. Fraud?”
Pokimane and the Myna Snacks brand have not yet publicly responded to the claims.
